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Home» Master Account Planning

Master Account Planning

The Master Account Planning™ workshop prepares learners to:

  • Build effective account business plans and gather information
  • Create a comprehensive account SWOT analysis
  • Develop SMART business objectives
  • Plan to interact with an account by building Account “Access” Maps
  • Develop strategies and tactics that align with account objectives
  • Apply the Impact/Feasibility grid to established strategies and tactics

These objectives are achieved through:

  • A customized workshop, facilitated by trainers with extensive experience
  • Pre and post work, including online modules and Yukon Training’s proprietary learning reinforcement and message sustainability tool, Cameo™

Being able to build and manage effective account business plans allows you to maximize your impact and best serve clients. Through the Master Account Planning™ workshop learners will be able to gather essential information, develop a plan, and execute on their strategies for all accounts.

The Master Account Planning™ workshop is delivered in a half day format.

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