Having goals and supporting strategies to manage your account relationships is essential for a successful partnership. The Master Account Planning™ workshop is designed to help participants crystalize their objectives with their accounts and leave with actionable plans that can be used immediately.

The Master Account Planning™ workshop prepares learners to:

• Build effective account business plans and gather relevant information
• Create a comprehensive account SWOT analysis
• Develop SMART business objectives
• Plan to interact with an account by building Account “Access” Maps
• Develop strategies and tactics that align with account objectives
• Apply the Impact/Feasibility grid to established strategies and tactics

These objectives are achieved through:

• A customized workshop, facilitated by trainers with extensive experience
• Pre and post work, including online modules and Yukon Training’s proprietary learning reinforcement and message sustainability tool, Cameo

Being able to build and manage effective account business plans allows you to maximize your impact and best serve clients. Through the Master Account Planning™ workshop learners will be able to gather essential information, develop a plan, and execute on their strategies for all accounts.

The Master Account Planning™ workshop is delivered in a half day format.

Our Programs

Customer Focused Negotiations

Selling Higher, Broader and Deeper

Communicating and Creating Value

Influencing with Impact

Communicating with Confidence

Persuasive Presentation Skills

Master Account Planning

Reflective Listening

Handling Difficult Negotiators

Virtual Engagements