Having goals and supporting strategies to manage your account relationships is essential for a successful partnership. The Master Account Planning™ workshop is designed to help participants crystalize their objectives with their accounts and leave with actionable plans that can be used immediately.
The Master Account Planning™ workshop prepares learners to:
• Build effective account business plans and gather relevant information
• Create a comprehensive account SWOT analysis
• Develop SMART business objectives
• Plan to interact with an account by building Account “Access” Maps
• Develop strategies and tactics that align with account objectives
• Apply the Impact/Feasibility grid to established strategies and tactics
These objectives are achieved through:
• A customized workshop, facilitated by trainers with extensive experience
• Pre and post work, including online modules and Yukon Training’s proprietary learning reinforcement and message sustainability tool, Cameo™
Being able to build and manage effective account business plans allows you to maximize your impact and best serve clients. Through the Master Account Planning™ workshop learners will be able to gather essential information, develop a plan, and execute on their strategies for all accounts.
The Master Account Planning™ workshop is delivered in a half day format.
